Lesson B-224-1 The Perception Package




The perception package is everything you and your company offer to the public. Every image, color, and texture you present; the feel of your business; your products and services.

It’s the way your prospects, clients and referral partners experience your business.
Just as your body language and your facial expressions add meaning to your words, your Perception Package adds meaning and impact to the way you do business with your clients.

To understand your Perception Package, you must experience it as your clients experience it.

. The image of your business is the picture created in the minds of your prospects, clients and referral partners.
. It’s their emotional impression.

You will learn how to improve your Perception Package by:

. Checking out other businesses

. Evaluating your current Perception Package

. Developing your future Perception Package


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