Lesson B-213 The Pinocchio Principle




We all know the story of Pinocchio and his fondness of stories. Well his stories got Pinocchio into trouble, but stories are what will make your career take off. In this Webinar you will learn how “Telling your Story” is the key strategy to sales success.
For eons upon eons we crave stories, but why do we forget this when we try to tell others about our business? Is it because we are poor storytellers? You will get some real examples on telling your story through the concept of finding a niche marketing strategy.
The market for feelings is much larger then the market for products. How will you tap into this goldmine? You will see how other famous brands use the concept of storytelling.
Join me for a great story and remember what Einstein said: “Imagination is more important then Knowledge”.


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